Awards

ETC Bollywood Business Awards 2012 winners, nominations and box-office context

The ETC Bollywood Business Awards 2012 winners were named at the third edition, broadcast on 5 January 2013, which honoured the box-office winners of 2012. Ek Tha Tiger was Top Grosser of the Year, Salman Khan was Most Profitable Actor for the third year running, and Katrina Kaif was Most Profitable Actress.

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Newly written and fact-checked at this article’s original address. Promotional photographs and media are not reproduced.

Key facts

  • Edition: 3rd ETC Bollywood Business Awards (films of 2012)
  • Broadcast: 5 January 2013, ETC
  • Top Grosser: Ek Tha Tiger
  • Most Profitable Actor and Actress: Salman Khan and Katrina Kaif
  • Highest Grossing Actor and Actress: Akshay Kumar and Sonakshi Sinha

The ETC Bollywood Business Awards are unusual among Indian film awards because they are decided by commercial performance rather than by juries or public votes. Films and stars are honoured for what they earned at the box office. The third edition, covering films released in 2012, was broadcast on ETC on 5 January 2013 and hosted by the trade analyst Komal Nahta.

This page replaces an old CareerMasti article on the 2012–2013 nominations, which Russian-language Bollywood forums cited when they compiled the season's award results. It has been rewritten from contemporary reports and does not reproduce the original nominations graphics or photographs.

Why 2012 was a record year

2012 was a remarkable year for Hindi cinema at the box office. Trade reports at the time counted nine films that crossed the ₹100-crore mark, a record for a single year, during the centenary year of Indian cinema. Major hits included Agneepath, Housefull 2, Rowdy Rathore, Bol Bachchan, Ek Tha Tiger, Barfi!, Son of Sardaar, Jab Tak Hai Jaan and Dabangg 2. That gave the awards an unusually crowded field in nearly every category.

Nominations

Nominations were drawn from the year's top earners. Barfi!, for example, was nominated for Highest Grosser of the Year, with Anurag Basu nominated for Top Grossing Director and Ranbir Kapoor and Priyanka Chopra nominated as Most Profitable Actor and Actress. Other leading contenders included Ek Tha Tiger, Jab Tak Hai Jaan, Rowdy Rathore, Housefull 2 and Dabangg 2.

The winners

Ek Tha Tiger, Kabir Khan's spy thriller starring Salman Khan and Katrina Kaif, dominated the evening. It was named Top Grosser of the Year and also won Best Marketed Film and Highest Single-Day Collection. Kabir Khan took Top Grossing Director, Yash Raj Films was Most Profitable Banner, and Aditya Chopra was Most Profitable Producer.

Salman Khan was named Most Profitable Actor for the third year running, and Katrina Kaif won Most Profitable Actress, taking over from Kareena Kapoor, who had won for 2011. The separate Highest Grossing Actor and Actress awards, which measure total earnings across a star's releases, went to Akshay Kumar, for Housefull 2, Rowdy Rathore, Joker and OMG – Oh My God!, and to Sonakshi Sinha, for Rowdy Rathore, Joker and Dabangg 2. Shah Rukh Khan was named Most Profitable Actor Overseas.

Other reported winners were:

Debuts and smaller films

Ayushmann Khurrana won Most Profitable Debut (Male) for Vicky Donor, and Ileana D'Cruz won Most Profitable Debut (Female) for Barfi!. Vicky Donor was also named Most Successful Small Budget Film, while Sujoy Ghosh's Kahaani, led by Vidya Balan, was Box Office Surprise Hit of the Year.

Music, marketing and distribution

Sajid–Wajid won Most Successful Music Director, "Chikni Chameli" from Agneepath was Song of the Year, T-Series was Music Company of the Year, and Jab Tak Hai Jaan had the Most Popular Trailer. Big Cinemas was Best Cinema Chain, Eros International won Excellence in International Distribution, and The Amazing Spider-Man was the Most Successful Foreign Film.

ETC Bollywood Business Awards 2012: winners
CategoryWinnerFilm or note
Top Grosser of the YearEk Tha TigerDirected by Kabir Khan
Top Grossing DirectorKabir KhanEk Tha Tiger
Most Profitable BannerYash Raj Films—
Most Profitable ProducerAditya Chopra—
Most Profitable ActorSalman KhanThird year running
Most Profitable ActressKatrina KaifEk Tha Tiger
Highest Grossing ActorAkshay KumarHousefull 2, Rowdy Rathore, Joker, OMG – Oh My God!
Highest Grossing ActressSonakshi SinhaRowdy Rathore, Joker, Dabangg 2
Most Profitable Actor OverseasShah Rukh Khan—
Most Profitable Debut (male)Ayushmann KhurranaVicky Donor
Most Profitable Debut (female)Ileana D'CruzBarfi!
Most Successful Small Budget FilmVicky Donor—
Box Office Surprise HitKahaaniDirected by Sujoy Ghosh
Best Marketed FilmEk Tha Tiger—
Highest Single-Day CollectionEk Tha Tiger—
Most Successful Music DirectorSajid–Wajid—
Song of the Year"Chikni Chameli"Agneepath
Music Company of the YearT-Series—
Most Popular TrailerJab Tak Hai Jaan—
Best Cinema ChainBig Cinemas—
Excellence in International DistributionEros International—
Most Successful Foreign FilmThe Amazing Spider-Man—

Status: every result above matches two independent contemporary reports.

How to read these awards

Because the ETC awards follow box-office figures, they say more about commercial success than artistic merit. In the same season Barfi! won Best Film at the Filmfare Awards, while Ek Tha Tiger dominated the business awards. Read together, the two sets of results give a fuller picture of Hindi cinema in 2012.

Box-office numbers for Hindi films are reported differently by producers, distributors and trade sites, so exact collection figures for these films vary between sources. The award results above match two independent contemporary reports.

Full biographies

Frequently asked questions

What are the ETC Bollywood Business Awards?

Annual awards launched in 2010 by the ETC channel that judge Hindi films and stars by box-office performance rather than by jury or public vote.

Which film won Top Grosser of 2012?

Ek Tha Tiger, starring Salman Khan and Katrina Kaif and directed by Kabir Khan.

Who were the most profitable actors of 2012?

Salman Khan, for the third consecutive year, and Katrina Kaif.

When were the 2012 awards shown?

The third ETC Bollywood Business Awards were broadcast on 5 January 2013.

Who won Highest Grossing Actor for 2012?

Akshay Kumar, for Housefull 2, Rowdy Rathore, Joker and OMG – Oh My God!. Sonakshi Sinha won Highest Grossing Actress.

Which song won Song of the Year?

"Chikni Chameli" from Agneepath.

Who won the debut awards?

Ayushmann Khurrana for Vicky Donor and Ileana D'Cruz for Barfi!.

Sources

  1. Indicine: ETC Business Awards winners 2012–2013
  2. BestMediaInfo: awards broadcast 5 January 2013
  3. Wikipedia: List of accolades received by Barfi! (nominations)

Facts checked against the sources above by Tulasiram Pemmadi on 8 November 2026 (IST). Where reliable sources disagree, the article says so. Spotted an error? See our corrections page or email contact@nextplayintel.com.